This site is an excellent example of an SEO tutorial. At time of writing it’s at no. 23 (-ish) in Google for “search engine optimisation uk” and no. 4 (-ish) for “seo uk” despite my having very few inbound links using anything seo related in the anchor texts. The occasional client, of course, and a handful of directories, but paying for links, as seems to be contemporary fashion, all too often promotes sites on the strength of their budget as opposed to any illustration of seo ability.
So this tutorial site is all-natural - no additives, no artificial ingredients, not made from concentrate, gluten-free, its words were allowed to roam free in the syntax, treated to special showings of “Born Free” eight times a week (matiné Saturdays) and were then painlessly dispatched to the page.

1. The site is built to a tried and tested but (most of all) well-researched seo template.
2. All the pages on the site are about search engine optimisation and related subjects. I find subjects not only off the top of my head, from whence after a while lamentably they cease to spring, but from research in Wordtracker. Really, any related term will do. Just build a page around it using the template and fill it with appropriate text content. Arguably you could fill it with word salad and just the occasional mention of the key phrase but someone’s gonna getcha (sucka!) for that sooner or later so why not research your subject properly and do it for real? It’s no more effort and it will bring you a great deal more benefit.
3. Just about every template I’ve seen for web pages start with a graphic at the top. I grant this looks great to human eyes but before the site will ever be seen by those eyes it has to be assessed and categorised by a search engine and the engines can’t see pictures to determine any relevance. Because the facility has been so abused in the past, in general the engines ignore any text in the alt attribute of a graphic unless that graphic is a link. It makes sense then, if you absolutely must have such a graphic in such a place, to make it link back to your home page and include a relevant keyword in the alt text.
   But I’d really rather it weren’t there at all.
4. Tables and their layout are another common problem. Having the main content in the body of the page and the links menu to the left is common practice and looks perfectly acceptable. As practiced though this layout has the inherent problem of presenting the links to the engines first and the important text content of the page second. This means that the text content of the page will assume a secondary importance in the eyes of the engines. The effects of this can be mitigated by using related keywords and phrases plentifully in the links themselves, however a better way is to realign the table internally so that the text content is presented to the engines before the links.
5. To be continued…